Marketing News

LolaVie Expands Distribution to Ulta Beauty at Target

Jennifer Aniston's haircare brand will be stocked nationwide.

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By: Christine Esposito

Editor-in-Chief

LolaVie—Jennifer Aniston’s haircare brand—is now available at Ulta Beauty at Target locations nationwide. The brand launched direct-to-consumer in September 2021. In May 2023, LolaVie selected Ulta Beauty as its first brick-and-mortar retail partner, rolling out its full product assortment to all 1,350 Ulta Beauty locations and on Ulta.com. “Ulta was the first retail partner for LolaVie, a decision that was very intentional as we wanted to select a retail partner that met the s...

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